These are among the many pieces of artwork being used to help inspire people to buy property in a region where luxury home sales are sluggish. They can be a helpful lure for art and cultural patrons who are considering moving into new communities, South Florida developers say.
- In Hallandale Beach, developer Shabab Karmely, CEO of KAR Properties, builder of the 2000 Ocean beachfront tower, says he is working with New York art historian Megan Kincaid to organize exhibitions of modern and contemporary art for residents.
- In Boca Raton, the ALINA Residences Boca Raton condo project is borrowing sculptures from the Boca Raton Museum to help promote sales, Noam Ziv, executive director of El-Ad National Properties. Currently in front of the sales center: a bright red, I-beam aluminum sculpture by the late minimalist Larry Mohr.
- In Miami, developer David Martin, co-founder of Terra Group, bought large numbers of art pieces for his Park Grove project in Coconut Grove. He paid more than $1 million for artist Jaume Plensa’s The Poets in Bordeaux to display on the project’s grounds. The work consists of three illuminated resin sculptures atop 35-foot poles. The art initiative seems to have helped pay dividends as the first phase of the development all but sold out.